#Branding
001. → Cotti Coffee Identity Redesign
Brand Design
Cotti Coffee is a Chinese fast-casual chain brand known for its low price and quick service. To more clearly convey the characteristics of the brand’s “Fast+Coffee” products, I redesigned the identity based on the shape of a coffee cup held in the hand.
Ideas and iterations
Final logo
Secondary graphics
Finished under the instruction of Prof. Kevin Gatta.